On Wednesday my children and I were invited to the official media launch of Reebok’s newest line of ATV19 footwear for kids.
The press release stated:
“Whether children want to run on pavement, climb on rocks, or play in the mud, Reebok has created the perfect shoe in its ATV19, which allows them to carry on playing whatever the conditions. Brand new to the Reebok Kids Fall/Winter 2013 collection, the ATV19 has 19 unique, colourful pods on the sole each designed with a rubber outsole to give kids added grip and traction while playing.
Having already established itself in the kids sport footwear market through its RealFlex and ZigTech offerings, Reebok is extending its kids offering with the ATV19 collection by giving kids a shoe that adapts to whatever surface they are playing on. Inspired by the tread of an All-Terrain Vehicle (ATV), each pod on the ATV19 is strategically positioned to cushion the foot, provide traction when moving and be durable for all environments.
“At Reebok, we wanted to create a shoe that was not only practical, but also fun for kids to play in,” said Stewart Clark, Reebok Brand Leader. “Reebok understands that children don’t move to keep fit, they are active because it’s enjoyable. This is why we created the ATV19 as it allows kids to keep on having fun no matter where they are.”
Reebok hosted a playful event held at Toronto City Sports Centre to launch the new line which presented attending kids with the opportunity to try on the brightly coloured shoes as they went through Reebok’s ATV19 Obstacle Course.
Reebok’s ATV19 Obstacle Course was led by Jackie Clark, owner and general manager at FirePower Kids, a kids-focused fitness facility in Milton, Ontario, whose mission is to build a community of fitness through entertaining and unique programming, including CrossFit Kids and Circus fitness. Clark led the preschoolers and grade-schoolers through basic exercises that not only allowed them to experience the Reebok ATV19 on varied surfaces and through different activities, but to also learn about the importance of fitness at a young age.
Available in stores and online now, the ATV19 footwear for kids has bright pops of colour and unique shapes, making it ideal for the active child. The look, feel and technology are designed so that kids’ imaginations are opened up to the endless possibilities the shoe gives them.
Reebok Kids ATV19 footwear is available at Foot Locker, Sears, Sport Chek and through www.Reebok.ca at $75 for grade school sizes and $65 for preschool sizes.”
I don’t usually blog about children’s events but my kids had so much fun I wanted to share (they wanted to sleep with their new shoes, I had to draw the line somewhere) and Reebok Canada is offering one of my readers a free pair of Reebok ATV19. Just in time for back to school so I couldn’t resist! (This giveaway is only open to Canadian Residents, sorry!)
Photo credit for the event shots is Vito Amati