Aug 202014

I am a big fan of Joules, the British brand that was born when it sold 100 pairs of bright pink wellies. Joules is very British countryside – well cut clothing with a fun twist and classic silhouettes. When they approached me to review one of their dresses I jumped at the chance. I selected their white eyelet shift dress and thought it would be my summer staple. Canadian weather had different plans for me, I only wore it for the first time in Zadar, Croatia and it became the most worn article of clothing on the entire trip.

I didn’t think I would wear it that much, once for sure, maybe twice but with each wear I kept getting more compliments so with each new city I would wear it again. I wore it a total of four times. The classic shape and eyelet fabric made it both a staple and a trend piece. My husband, family, kids and friends all loved the dress and I could wear it to dinner, touring, church and family functions (yes I did all that on this one trip, but more on the trip in a future post). All I had to do was switch out the accessories and footwear and it was appropriate for all those functions

Wearing white with four kids around may sound daunting but the only time I got it dirty was because of my own carelessness. I had spilled something yellow on myself and I thought I had ruined the dress (it was on the first wear). I was fortunate enough to have access to a washing machine. I pre-treated the stain and washed it and whatever it was came right out!

Joules now ships to the US and their fall selection offers beautiful dresses, quilted coats, handbags, blazers and of course wellies. To my US readers consider yourselves very lucky!

All the photos below were taken in Zadar, Croatia.

Joules Dress Shift Dress

Indigo Faves

Joules Shift Dress

joules Outfit Details – Dress, c/o Joules || Necklace, Indigo || Handbag, Indigo || Flip Flops, Tory Burch.

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 August 20, 2014  Posted by on August 20, 2014 Tagged with: , , , , ,

  3 Responses to “Joules”


    You look gorgeous Iva! I love the yellow clutch & necklace too! Ax


    Playing some catch up after a week at the beach. Love this eyelet dress on you. YOur makeup also looks great. The bright necklace and clutch are great accent pieces too! Your son looks sweet in the pic with mom 🙂

    from the link up

    please stop by, jess


    Love this white dress on you and perfectly styled. Lynne x

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