Oct 212015
 

If you “Like” my Facebook page then you already know that I helped create a dress named the “Iva”. For this post I’m sharing all the details from the original Dress Mavens post. I hope you enjoy!

Dress Mavens is proud to introduce its first Brand Ambassador dress, the Iva, and it’s our feature for the month of October. This versatile dress was inspired by celebrity stylist and fashion blogger Iva Grbesic. Designed collaboratively with the fashion expert, the Iva is a perfect representation of its namesake: classic, functional, and full of spirit.

“Dress Mavens offers a dress for every body and for me as a stylist that is important, women are not defined by a generic size. I wanted to help design a dress that was feminine and timeless.” Says Iva. “A piece you could wear, place in your wardrobe and still be able to wear in 10 years time.”

Before we got to work designing the dress, we spoke with Iva and asked her what she would love to see in a dress bearing her name. She told us that especially as a mom of 4, above all else it needed to be comfortable and stylish. We started the process at Spark Sessions, a Fashion Blogger Conference last November, and Iva was inspired by a gorgeous brocade, full pleated skirt on a fellow blogger. We decided to work with a few pleats and a fuller skirt bottom, while accentuating the waistline with a band. Learning that we share a mutual love of pockets, that detail was added to the must-have column, as was a classic higher scoop neck (of course how low the neckline goes is always customize-able). We also added princess seams to shape and hug curves in the bodice. While Iva favors a 3/4 sleeve, we wanted to offer options so we included an inset cap sleeve design as well.

We finished the design process by finalizing the color choices. We were left with a decision to make. What could we do to really set this style apart. This brainstorm resulted in an exciting deviation from our simple formula: meet our only dress that is available in both solid AND two-tone design. To create the illusion of a skirt and top, we paired classic colors as well as seasonal trends for a delightful and completely customized look.

We can tell you this dress is versatile and suits a variety of figures, but we’d rather show you.

Screen Shot 2015-10-20 at 10.09.36 PM

 

Can you imagine yourself in an Iva?

About the Ambassador Dress: Chosen annually, the Ambassador dress will not only support our on-going initiative with the Hoi An Orphanage in Vietnam (an organization which is very dear to our heart), but an additional portion of the proceeds of this dress will go directly to Girls Inc, an important organization right here at home.

About Girls Inc: Girls Inc. inspires all girls to be strong, smart, and bold, providing more than 140,000 girls across the U.S. and Canada with life-changing experiences and solutions to the unique challenges girls face. The Girls Inc. Experience consists of people, an environment, and programming that, together, empower girls to succeed. Trained staff and volunteers build lasting, mentoring relationships in girls-only spaces that are physically and emotionally safe and where girls find a sisterhood of support with shared drive, mutual respect, and high expectations. Hands-on, research-based programs provide girls with the skills and knowledge to set goals, overcome obstacles, and improve academic performance. Informed by girls and their families, Girls Inc. also works with policymakers to advocate for legislation and initiatives that increase opportunities for girls. At Girls Inc., girls grow up healthy, educated, and independent.

 

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 October 21, 2015  Posted by on October 21, 2015

  One Response to “Story Behind “Iva” – Dress Mavens”

  1.  

    Wow Iva you have your own dress now. Talk about big time!

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